Somehow I wasn't included on the Hall of Fame mailing list so I am pleased to see Pentagram provide a feature on it recently. As well they should, since Michael Beirut of Pentagram designed the identity and campaign for this year's Art Director's Club Hall of Fame ceremony and exhibition. It is entirely typographic, featuring Carter Sans, a new typeface designed by Matthew Carter, one of this year’s Hall of Fame laureates and the recipient of a very recent MacArthur genius grant announced just last month. The Carter Sans is reason alone to give him a genius grant. It will be available for purchase in January from Fonts.com and Linotype.com.
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